Taking the lead worldwide:
The master’s programme in Sport Management and Digitalisation

Digital technologies are changing the sport business worldwide. In the master’s programme in Sport Management and Digitalisation you will not only acquire advanced knowledge and skills in finance and event management, but also competencies in dealing with digitalisation processes. We prepare you to take on leading tasks in the sport business and to succeed internationally.

With the master’s programme in Sport Management and Digitalisation you will take a leading role both technically and professionally. On the one hand, you will expand your business know-how with expert knowledge in the areas of sport finance, human resources management and strategic management. On the other hand, you will acquire practical skills in business analytics, digital marketing and event management. Your professional profile will be supplemented by the further development of your qualifications not only in corporate management but also in the implementation of a research project.

The course is research-led and takes current developments and trends from the world of sport, business and science into account. A focus is placed on the effects of digitalisation on relevant aspects of sport management. In this way, you are optimally prepared for future challenges in the digital age. Through an internship in a sport organisation, field trips, events, guest lectures and projects, you will also establish valuable contacts with key players from the international sport industry during your studies.

Why study Sport Management and Digitalisation at LUNEX University?

  • Effective: Small groups for maximum learning outcomes
  • Individual: Highly personal support for every student
  • International: Study programme taught in English
  • Excellent: Invited international academics and industry experts
  • Job-oriented: Outstanding international network of sport organisations for internships and hands on projects
  • Flexible: Block teaching for focused and intensive studying
  • Unique: Perfect learning environment with extraordinary flair
  • Digital: Free iPads for all our students

Experience now: Virtual 3D tour through LUNEX University

What, where, when?

Events & activities

Admissions process

01-12-2021 | 11:00 - 14:00 Uhr

Application Day

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Admissions process

08-12-2021 | 11:00 - 14:00 Uhr

Application Day

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Admissions process

15-12-2021 | 11:00 - 14:00 Uhr

Application Day

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01-01 - 31-12-2022

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Admissions process

05-01-2022 | 11:00 - 14:00 Uhr

Application Day

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Admissions process

12-01-2022 | 11:00 - 14:00 Uhr

Application Day

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Admissions process

19-01-2022 | 11:00 - 14:00 Uhr

Application Day

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Admissions process

26-01-2022 | 11:00 - 14:00 Uhr

Application Day

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Open day

28-01-2022 | 12.00 - 15.00 Uhr

Open Door Day

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Admissions process

02-02-2022 | 11:00 - 14:00 Uhr

Application Day

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Your master plan:
What you can expect in the master’s programme

What opportunities and challenges does digitalisation offer for the sport business? How does digital marketing reach the target group and which key figures are important? What needs to be considered when organising and implementing a sport event? Find out in the Sport Management and Digitalisation master’s programme!

We provide you with advanced practical knowledge and strategic and digital skills to successfully manage companies and organisations in the sport sector. Essential course contents are Sport Finance and Business Analytics, Digital Marketing, Leadership and Event Management. Highlights of the course are an extensive internship in a sport organisation, international business case studies, field trips to esteemed sporting bodies and the organisation of a real sport event.

During practical assignments and exercises, you will develop your leadership skills, for example in ethical and responsible decision-making and the management of intercultural teams, and thus increase your employability. In addition, you will acquire advanced skills in scientific inquiry and research methodology. You will complete your studies with your own research project in which you will scientifically investigate a relevant issue in sport management.

Course of study

1st year

The first year focuses on the necessary knowledge and tools in digital strategies and operational management. You will also personally gain additional skills by learning more about the management of effective teams and developing your own digital leadership style. Furthermore, you will develop an understanding of the challenges that sports managers face in the digital age. You will learn how to apply sport finance and business analysis tools and how to design digital marketing campaigns for sports products and services. You will gain advanced expertise into the conduct of research projects in digital environments and will learn how to collect and critically analyse data and information.

2nd year

A special highlight awaits you in your second year of study: you will plan and organise a real sport event, whose success you then analyse and critically evaluate. You will also develop your communication skills to effectively present the design and results of complex research. During a three-month internship, you will gain experience and apply your knowledge in a company or organisation in the sport sector. This will enable you to develop your personal and professional skills in practical situations, enhancing your employability. Finally, under the supervision of an academic expert, you will be responsible for conducting a research project in a topic of your choice that has implications for sport managers, and write your master’s thesis.

Curriculum

PDF download

Module

ECTs

Digital Sport Management Principles

10

Digital Skills for Sport Business

10

Sport Business Analytics and Finance

10

30

Module

ECTs

Digital Sport Marketing

10

Digital Sport Leadership

10

Advanced Research Methods in Digital Environments

10

30

Module

ECTs

Online and Offline Sport Facility and Event Management

10

Internship and Professional Development

20

30

Module

ECTs

Master’s Thesis

30

30

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In the fast lane:
Careers & perspectives

As a sport management and Digitalisation master’s graduate, you will take a professional lead in a growing and dynamic industry. Your opportunities are correspondingly diverse – both on a European and international level. Whether you manage a sport club or federation, become an entrepreneur, lead a company in the sport industry to success or strive for a career in research, your extensive skills will take you to the top!

After graduation, straight to the top

After your master's degree in Sport Management and Digitalisation, you will have advanced knowledge and skills to play a leading role in various areas of the sport business. For example, you can work as a sport facility manager, digital business analyst or in the management of a sport club. With your experience in organising sport events, you are also in demand as a sport event manager. Your marketing skills also qualify you for a leading position as a digital marketing manager. It is also possible to work as a sport development officer for a sport association. Alternatively, the path to self-employment is open to you, for example as a consultant or entrepreneur. Potential employers and areas of application are:

  • Sport clubs and associations
  • Sporting goods manufacturers
  • Marketing agencies and companies
  • Event management
  • Sport administration
  • Market research
  • Sport Policy and Government
  • Consultancy agency

The demands placed on sport managers have increased due to the professionalisation and digitalisation of sport. The ongoing digitalisation is changing economic activity, consumer behaviour and communication processes in a sustainable way. In view of these challenges, there is a need for highly qualified specialists and managers. As a master's graduate, you have advanced and comprehensive management skills that make you a sought-after specialist. Your higher academic degree also allows you to benefit from higher entry positions and attractive salary opportunities.

As a graduate of the master's programme in Sport Management and Digitalisation, you have an excellent basis for deepening and broadening your specialist knowledge. If you would like to continue your professional career in the direction of research, a doctorate is the right choice. Depending on your interests and career goals, you can also specialise in personnel management, marketing, controlling or other corporate areas.

Your equipment:
What you will need to bring with you

Would you like to immerse yourself in the depths of sport business? Have you already completed a Bachelor’s degree? Would you like to develop into a leader with flexible and cross-disciplinary skills? Then get started: The Sport Management and Digitalisation master’s programme at LUNEX University will get you there.

Admission requirements

  • Bachelor’s degree amounting to at least 180 ECTS credits (or equivalent, e.g. EQF Level 6)
  • English Language skills B2 Level (CEFR)

On your marks, get set, go:

How to apply

Ready to get started? Applying to LUNEX University is easy and possible at any time of the year. It only takes two steps to start your studies. We’ll show you just how the application works.

You can apply online at any time. Just fill out our Online Application Form.

Once we receive your online application, we will check whether you meet the prerequisites for a master’s degree at LUNEX University. Do you have all the necessary qualifications? Excellent! Then we will email you your study agreement. Please read it carefully, print it out and sign it.

Almost there! Now only a few documents are missing before your application is complete. Please send the signed study agreement along with all other required evidence by post to LUNEX University.

Passionate professionals:

The Team International Sport Management

“Digital skills are a must-have for managers in all industries, especially sport. During the master’s programme in Sport Management and Digitalisation at LUNEX, our experts individually support students to develop practical skills for managing sport organisations and events in the digital age. We aim to train the future generation of sport managers.”

Prof. Dr. Mathieu Winand

Head of Department
Sport Management

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Dr. Matthias Afting

Director

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Prof. Dr. Andreas Mierau

Director
Academic Director
Head of Department of Sport and Exercise Science
Senate Chair

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Timothy Driscoll

English Teacher
Head of the Pre-Bachelor Foundation Programme

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Assoc. Prof. Dr. Roberto Meroni

Head of Department of Physiotherapy
Chair of the Ethics Committee

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Prof. Dr. Mathieu Winand

Head of Department of International Sport Management
Chair of Teaching and Learning Council

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Mihaela Bozonca

Head of Administration

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Mario Langenscheid

Head of Marketing

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Karel Jurkovic

Director of IT & Infrastructure

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Badria Abdelouas

Project Management Trainee

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Dr. Victor Alonge

Senior Lecturer

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Ömer Anamur

Study Services & Examinations Office

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Catarina Andrade

Lecturer in Physical Education and Sports Coaching

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Dr. Ana Isabel Aranda

Science Teacher
Lecturer

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Dr. Renato Baptista

Research Assistant

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Aurore Berdud

Marketing Specialist

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Alicia Bonato

Online Marketing Specialist

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Dr. Kim Buchholtz

Lecturer

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Dr. Fraser Carson

Senior Lecturer
Programme Leader Bachelor in Sport and Exercise Science

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Alessandra Console

Management Assistant

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Dr. Camilo Corbellini

Lecturer

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Laetitia Desmartin

Student Recruitment

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Kemal Erkol

Student Recruitment

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Sophia Harith

European Project Research Fellow

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Asst. Prof. Dr. Thorben Hülsdünker

Research Fellow
Programme Leader Master in Sport and Exercise Science

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Dr. Johanna Johannsson

Lecturer

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Angeliki Kostaki

Lecturer

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Valeria Maglia

Clinical Educator & Placements Coordinator
Lecturer

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Kim Manderscheid

Study Service and Exam Office

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Delia Marin

Placements Coordinator

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Dr. Mathieu Marlier

Senior Lecturer

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Sebastian Merten

Research Assistant

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Dr. Firas Mourad

Senior Lecturer

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Asst. Prof. Dr. Tiago Neto

Assistant Professor
Programme Leader Bachelor in Physiotherapy

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Assoc. Prof. Dr. Alessandro Marco De Nunzio

Associate Professor in Technology and Innovation in Health and Sport
Chair of the Research Council

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Ana Pacu

Administration Support Employee

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Nicole Paterson-Jones

Quality Management & Development

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Dr. Igor Perechuda

Assistant Professor in Sport Finance

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Michael Philippe

Lecturer

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Laura Poos

Student Support Employee

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Dorothe Sternal

Study Services & Examinations Office

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Felippe Toledo

Lecturer

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Dr. Daniel Tozzini

Academic Director Assistant

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Dr. Sara Vernocchi

Science Teacher
Lecturer

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Sílvia Viana

English Teacher

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Mara Wagner

Research Project Coordinator

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Dr. Tamsin Waterkeyn

English Teacher

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Any questions?
Contact us

We look forward to hearing from you and will be happy to provide answers to your questions about LUNEX University and our study programmes:
E-mail: study@lunex-university.net
Phone: +352 288 494-40

LUNEX – International University of Health, Exercise and Sports S.A.

50, avenue du Parc des Sports / 4671 Differdange / Luxembourg

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Good to know

Application for a Bachelor’s programme:
1. Fill out our Online Application Form.
2. Take part in one of our Application Days. We will invite you to attend in person.
3. After successful participation in the Application Day we will email you with your study agreement. Please print it out, sign it and then send it to LUNEX University by post, along with the evidence documents specified in the email.

Application for a Master’s programme:
1. Fill out our Online Application Form.
2. If you have met all the prerequisites for the Master’s programme, we will email you with your study agreement. Please read it carefully, print it out and sign it.
3. In order to complete your application, please send the signed study agreement along with all other required evidence documents by post to LUNEX University.

As an applicant for one of our Bachelor’s programmes, you will be invited to attend an Application Day. A selection procedure will take place on this day to check whether you meet the necessary prerequisites for the course.

More about the Application Day

The language of instruction in all courses at LUNEX University is English. You should therefore be able to speak and understand English well. You have the opportunity to participate in the Foundation Programme and improve your English if your language skills do not meet the entrnce requirements for study at Bachelor level.

We will inform you in the course of the application process which supporting documents have to be provided and when. In principle, we need the following documents for your application:

  • Copy of your personal ID
  • Copy of the highest educational and/or vocational qualification
  • Health insurance certificate
  • Language certificate (if applicable)

Depending on the degree programme (Bachelor/Master) and your country of origin (EU/non-EU), further documents may be required. More details will be provided to you in good time.

To secure a study place, we recommend that you send us your documents as soon as possible – but at the latest two weeks before the start of your studies. If you are an applicant from outside the EU, you should note that the application process for a visa can take four to eight weeks. Please make sure you give yourself plenty of time.