Understanding the business off the pitch:
The bachelor’s programme in international sport management
Sport is a billion-dollar industry. In view of a growing market and the professionalisation of sport, the need for qualified sport managers is growing. The International Sport Management programme at LUNEX University provides you with fundamental business knowledge and management skills that prepare you for the specific tasks in the international sport business.
With the bachelor degree in International Sport Management at LUNEX University you will become a sport professional beyond the sidelines. The course provides you with economic and business know-how and optimally prepares you for a job in the international sport business. The skills you acquire also certify you for management positions outside the sport industry.
You can expect practical and scientifically sound study contents from the fields of management, finance, sport marketing, media and communication, and sports law. You will learn how to lead sport organisations to success through strategic management and acquire the necessary legal and business knowledge to operate sport organisations. You will also understand the importance of personnel management in professional and amateur sports. In addition, we provide you with essential tools for the successful marketing of sport clubs and sports brands.
What, where, when?
Events & activities
Your study plan:
What you can expect in the Bachelor in International Sport Management
What does it take to lead sport organisations to success? How does sport become a profitable business? How does the ” product sport ” reach its target group? In the bachelor’s degree in international sport management, you will address these and other questions. Fundamental to this is the acquisition of business contents that are oriented towards the special requirements of the sports industry.
During your studies you will gain comprehensive knowledge about all aspects of sport management. This includes business administration, economics, financial management and investment, sport marketing, sports law and policy, human resource management, entrepreneurship and media management in sport.
You will acquire important management skills to take on strategic and operational tasks in a complex and international environment. You will learn how to recognise changes in the market, develop business strategies for sport organisations and implement them successfully. In addition, we promote your personal and social skills so that you can cope with critical and demanding situations in your later professional life. Last but not least, our lecturers will familiarise you with the scientific research methods you will need to write your bachelor dissertation.
Course of study
An understanding of the role of sport in society is fundamental to studying sport management. Therefore, you will first appreciate the significance of sport in modern society. Building on this, you will get to know the sport business functions and skills required for sport managers. With an introduction to applied economics in sports, you will recognise the nature of sport products within the global economy. These serve as a basis for developing strategies for internationally operating companies and assessing economic markets. You will also acquire basic knowledge in financial management, marketing and sports law and develop key academic skills.
You will acquire sound knowledge and skills in the areas of finance, investment, accounting and governance. You will get to know the particulars of human resource management in the sport industry and use this knowledge to develop positive group dynamics. You will also learn how to manage and evaluate projects and how to manage risk. You will gain insights into the media world and challenges of effective sport communication and analyse sport marketing strategies for various target groups. Further study contents are sport sponsoring, brand management and customer relationship management. Finally, you will develop your research skills.
From the market and risk analysis to the preparation of a business plan and marketing, we provide you with the necessary knowledge to successfully place organisations or companies on the market during your final year of study. In addition, you will get advanced insights in important management-related topics such as sport policy, health promotion, business ethics & corporate social responsibility, and entrepreneurship & innovation. In practical exercises, you will develop professionally relevant management expertise, including intercultural management, negotiation and decision making skills. During an internship you will gain occupational experience in a professional environment. Finally, you will write your bachelor thesis.
On the home straight:
Career & perspectives
As a graduate of the International Sport Management Bachelor’s programme, you have excellent career prospects thanks to the management skills you have acquired and your sport-specific expertise in business administration, economics, governance, law and marketing. Whether in sport or in business, in a national or international environment, a wide variety of exciting tasks are waiting for you!
Actively to the top after graduation
After completing your bachelor's degree in International Sport Management, you will work at the interface between sport and business. In sport clubs and associations you will take on responsible tasks in finance, business administration and/or human resource management. To successfully promote and profitably use sporting events, you plan and implement marketing campaigns and seek sponsorship agreements and media coverage. As a manager for top athletes, you establish connections to sponsors and advertising partners. Your expertise in market research, product development and sales is in demand in the sporting goods industry. Your extensive economic knowledge also qualifies you for tasks outside the sport industry, such as marketing and controlling for international companies, or the business administration of cities and municipalities. Potential employers and areas of application are:
- Sport clubs and associations
- Sporting goods manufacturers
- Marketing agencies and companies
- Event management
- Sports administration
- Market research
- Sports Policy and Government
- Consulting agencies
Sport is a global player whose economic and social importance is constantly growing. Sport arouses emotions and inspires people around the world. More and more sports products and services are coming onto the market. At the same time, the sport industry is becoming increasingly professional and is positioning itself internationally in the face of advancing globalisation. These developments require a high demand for professionally trained sport managers. A promising future is expected.
As a bachelor's graduate, you have an excellent foundation for further deepening your knowledge. For example, how about our master's programme in Sport Management? Here you will not only acquire advanced knowledge in the areas of sport policy, sport finance, business analytics, digital marketing, event management and research, but you will also further develop your business and leadership skills. Another plus: With the completion of the master's programme, you will take the next step on the career ladder to take on challenging tasks at higher management level.
What you will need to bring with you
Are you enthusiastic about sports and the business behind it? Do you have a talent for organisation, an analytical mindset and good communication skills? Great, then you already have some of the most important qualities for a bachelor’s degree in International Sport Management.
- University entrance qualification or equivalent qualification
- English Language Skills B2 Level (CEFR)
On your marks, get set, go:
How to apply
Ready to get started? Applying to LUNEX University is easy and possible at any time of the year. It only takes three steps to start your studies. We’ll show you just how the application works.
After receiving your online application for one of our study programmes, we will invite you to one of our Application Days. Based on the test results achieved there, we will decide whether you will be admitted directly to the course of study or whether you should first participate in our Pre-Bachelor Foundation Programme to complete and expand your knowledge.
Have you successfully participated in one of our our Application Days? Great, then you have now completed your application! You will receive your study contract from us by e-mail. Please print it out, sign it and send it by post to LUNEX University together with the relevant documents listed in the e-mail.
The Team International Sport Management
“At LUNEX, we really get to know students from day one and we plan exciting group activities that enhance the learning experience while really taking the time to make sure everyone understands. The International Sport Management programme provides high quality education to the next generation of reflective and skilled sport managers with a global mind-set, able to work in the complex and international environment surrounding sport organisations.”