Understanding the business off the pitch:
The bachelor’s programme in international sport management

Sport is a billion-dollar industry. In view of a growing market and the professionalisation of sport, the need for qualified sport managers is growing. The International Sport Management programme at LUNEX University provides you with fundamental business knowledge and management skills that prepare you for the specific tasks in the international sport business.

With the bachelor degree in International Sport Management at LUNEX University you will become a sport professional beyond the sidelines. The course provides you with economic and business know-how and optimally prepares you for a job in the international sport business. The skills you acquire also certify you for management positions outside the sport industry.

You can expect practical and scientifically sound study contents from the fields of management, finance, sport marketing, media and communication, and sports law. You will learn how to lead sport organisations to success through strategic management and acquire the necessary legal and business knowledge to operate sport organisations. You will also understand the importance of personnel management in professional and amateur sports. In addition, we provide you with essential tools for the successful marketing of sport clubs and sports brands.

Why study International Sport Management at LUNEX University?

  • Effective: Small groups for maximum learning outcomes
  • Individual: Highly personal support for every student
  • International: Study programme taught in English
  • Excellent: Invited international academics and industry experts
  • Job-oriented: Outstanding international network of sport organisations for internships and hands on projects
  • Flexible: Block teaching for focused and intensive studying
  • Unique: Perfect learning environment with extraordinary flair

Experience now: Virtual 3D tour through LUNEX University

What, where, when?

Events & activities

Your study plan:
What you can expect in the Bachelor in International Sport Management

What does it take to lead sport organisations to success? How does sport become a profitable business? How does the ” product sport ” reach its target group? In the bachelor’s degree in international sport management, you will address these and other questions. Fundamental to this is the acquisition of business contents that are oriented towards the special requirements of the sports industry.

During your studies you will gain comprehensive knowledge about all aspects of sport management. This includes business administration, economics, financial management and investment, sport marketing, sports law and policy, human resource management, entrepreneurship and media management in sport.

You will acquire important management skills to take on strategic and operational tasks in a complex and international environment. You will learn how to recognise changes in the market, develop business strategies for sport organisations and implement them successfully. In addition, we promote your personal and social skills so that you can cope with critical and demanding situations in your later professional life. Last but not least, our lecturers will familiarise you with the scientific research methods you will need to write your bachelor dissertation.

Course of study

1st year

An understanding of the role of sport in society is fundamental to studying sport management. Therefore, you will first appreciate the significance of sport in modern society. Building on this, you will get to know the sport business functions and skills required for sport managers. With an introduction to applied economics in sports, you will recognise the nature of sport products within the global economy. These serve as a basis for developing strategies for internationally operating companies and assessing economic markets. You will also acquire basic knowledge in financial management, marketing and sports law and develop key academic skills.

2nd year

You will acquire sound knowledge and skills in the areas of finance, investment, accounting and governance. You will get to know the particulars of human resource management in the sport industry and use this knowledge to develop positive group dynamics. You will also learn how to manage and evaluate projects and how to manage risk. You will gain insights into the media world and challenges of effective sport communication and analyse sport marketing strategies for various target groups. Further study contents are sport sponsoring, brand management and customer relationship management. Finally, you will develop your research skills.

3rd year

From the market and risk analysis to the preparation of a business plan and marketing, we provide you with the necessary knowledge to successfully place organisations or companies on the market during your final year of study. In addition, you will get advanced insights in important management-related topics such as sport policy, health promotion, business ethics & corporate social responsibility, and entrepreneurship & innovation. In practical exercises, you will develop professionally relevant management expertise, including intercultural management, negotiation and decision making skills. During an internship you will gain occupational experience in a professional environment. Finally, you will write your bachelor thesis.

Curriculum

PDF download

Module

ECTs

Sport Sociology and Management

10

Business Administration in Sports

5

Applied Economics in Sports

10

Trends in Sports & Sport Business

5

30

Module

ECTs

Academic Skills

5

Financial Management

5

Fundamentals in Marketing

5

Strategic Management in Sport Business

10

Fundamentals in Law

5

30

Module

ECTs

Governance in Sport

5

Finance, Investment & Accounting in Sport Business

10

Human Resource Management in Sport

5

Project Management in Sport

10

30

Module

ECTs

Psychosociology of sport organisations

5

Advanced Marketing in Sport

5

Media Management in Sport

10

Research Methods

10

30

Module

ECTs

Management Skills

5

Sport Policy

10

Health and Physical Activity Promotion

5

Internship

10

30

Module

ECTs

Ethics and Corporate Social Responsibility in Sport Business

5

Entrepreneurship and Innovation in Sport

10

Bachelor Dissertation

15

30

PDF download

International Sports Management is the perfect programme for me, because I am interested in economics, I like to manage and to get in touch with other people. The fact that the programme is applied to the world of sports makes it even more interesting to me. LUNEX University offers the best opportunity to combine my higher education and my football career in Luxembourg.

Ben Vogel, International Sport Management Student

On the home straight:
Career & perspectives

As a graduate of the International Sport Management Bachelor’s programme, you have excellent career prospects thanks to the management skills you have acquired and your sport-specific expertise in business administration, economics, governance, law and marketing. Whether in sport or in business, in a national or international environment, a wide variety of exciting tasks are waiting for you!

Actively to the top after graduation

After completing your bachelor's degree in International Sport Management, you will work at the interface between sport and business. In sport clubs and associations you will take on responsible tasks in finance, business administration and/or human resource management. To successfully promote and profitably use sporting events, you plan and implement marketing campaigns and seek sponsorship agreements and media coverage. As a manager for top athletes, you establish connections to sponsors and advertising partners. Your expertise in market research, product development and sales is in demand in the sporting goods industry. Your extensive economic knowledge also qualifies you for tasks outside the sport industry, such as marketing and controlling for international companies, or the business administration of cities and municipalities. Potential employers and areas of application are:

  • Sport clubs and associations
  • Sporting goods manufacturers
  • Marketing agencies and companies
  • Event management
  • Sports administration
  • Market research
  • Sports Policy and Government
  • Consulting agencies

Sport is a global player whose economic and social importance is constantly growing. Sport arouses emotions and inspires people around the world. More and more sports products and services are coming onto the market. At the same time, the sport industry is becoming increasingly professional and is positioning itself internationally in the face of advancing globalisation. These developments require a high demand for professionally trained sport managers. A promising future is expected.

    As a bachelor's graduate, you have an excellent foundation for further deepening your knowledge. For example, how about our master's programme in International Sport Management? Here you will not only acquire advanced knowledge in the areas of sport policy, sport finance, business analytics, digital marketing, event management and research, but you will also further develop your business and leadership skills. Another plus: With the completion of the master's programme, you will take the next step on the career ladder to take on challenging tasks at higher management level.

      Your equipment:
      What you will need to bring with you

      Are you enthusiastic about sports and the business behind it? Do you have a talent for organisation, an analytical mindset and good communication skills? Great, then you already have some of the most important qualities for a bachelor’s degree in International Sport Management.

      Admission requirements

      • University entrance qualification or equivalent qualification
      • English Language Skills B2 Level (CEFR)

      On your marks, get set, go:

      How to apply

      Ready to get started? Applying to LUNEX University is easy and possible at any time of the year. It only takes three steps to start your studies. We’ll show you just how the application works.

      You can apply online at any time. Just fill out our Online Application Form.

      After receiving your online application for one of our study programmes, we will invite you to one of our Application Days. Based on the test results achieved there, we will decide whether you will be admitted directly to the course of study or whether you should first participate in our Pre-Bachelor Foundation Programme to complete and expand your knowledge. If you are unable to travel to Luxembourg on the Application Day, please contact us. Under certain circumstances, we can arrange an appointment for an online interview with you.

      Have you successfully participated in one of our our Application Days? Great, then you have now completed your application! You will receive your study contract from us by e-mail. Please print it out, sign it and send it by post to LUNEX University together with the relevant documents listed in the e-mail.

      Passionate professionals:

      The Team International Sport Management

      “At LUNEX, we really get to know students from day one and we plan exciting group activities that enhance the learning experience while really taking the time to make sure everyone understands. The International Sport Management programme provides high quality education to the next generation of reflective and skilled sport managers with a global mind-set, able to work in the complex and international environment surrounding sport organisations.”

      Prof. Dr. Mathieu Winand

      Head of Department
      International Sport Management

      More information

      Dr. Ana Isabel Aranda

      Science Teacher
      Lecturer

      More information

      Dr. Mathieu Marlier

      Senior Lecturer

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      Sebastian Merten

      Research Assistant

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      Dr. Sara Vernocchi

      Science Teacher
      Lecturer

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      Prof. Dr. Mathieu Winand

      Head of Department of International Sport Management
      Chair of the Exam Board

      More information

      Any questions?
      Contact us

      We look forward to hearing from you and will be happy to provide answers to your questions about LUNEX University and our study programmes:
      E-mail: info@lunex-university.net
      Phone: +352 288 494-40

      LUNEX – International University of Health, Exercise and Sports S.A.

      50, avenue du Parc des Sports / 4671 Differdange / Luxembourg

      Contact form

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      Good to know

      Application for a Bachelor’s programme:
      1. Fill out our Online Application Form.
      2. Take part in one of our Application Days. We will invite you to attend in person.
      3. After successful participation in the Application Day we will email you with your study agreement. Please print it out, sign it and then send it to LUNEX University by post, along with the evidence documents specified in the email.

      Application for a Master’s programme:
      1. Fill out our Online Application Form.
      2. If you have met all the prerequisites for the Master’s programme, we will email you with your study agreement. Please read it carefully, print it out and sign it.
      3. In order to complete your application, please send the signed study agreement along with all other required evidence documents by post to LUNEX University.

      As an applicant for one of our Bachelor’s programmes, you will be invited to attend an Application Day. A selection procedure will take place on this day to check whether you meet the necessary prerequisites for the course.

      More about the Application Day

      The language of instruction in all courses at LUNEX University is English. You should therefore be able to speak and understand English well. You have the opportunity to participate in the Foundation Programme and improve your English if your language skills do not meet the entrnce requirements for study at Bachelor level.

      We will inform you in the course of the application process which supporting documents have to be provided and when. In principle, we need the following documents for your application:

      • Copy of your personal ID
      • Copy of the highest educational and/or vocational qualification
      • Health insurance certificate
      • Language certificate (if applicable)

      Depending on the degree programme (Bachelor/Master) and your country of origin (EU/non-EU), further documents may be required. More details will be provided to you in good time.

      To secure a study place, we recommend that you send us your documents as soon as possible – but at the latest two weeks before the start of your studies. If you are an applicant from outside the EU, you should note that the application process for a visa can take four to eight weeks. Please make sure you give yourself plenty of time.