Skoda Tour de Luxembourg 2020: ISM students took over the tour’s social media channels

For the second consecutive year, our International Sport Management students had the opportunity to participate in a major project, the Skoda Tour de Luxembourg from September 15^th to 19^th and to work alongside Andy Schleck. This project is part of the Advanced Marketing module in the bachelor’s programme.

It’s a unique opportunity for our students to put into practice the knowledge and skills acquired during their different modules and to gain a hands-on experience on a sports project. Our students were given an insight into event management, marketing and social media management while also helping in the press and VIP departments.

Photo: © Serge Waldbillig
Featured Image: Sebastian Merten, Research Assistant, and International Sport Management students