Skoda Tour de Luxembourg 2020: ISM students took over the tour’s social media channels
For the second consecutive year, our International Sport Management students had the opportunity to participate in a major project, the Skoda Tour de Luxembourg from September 15th to 19th and to work alongside Andy Schleck. This project is part of the Advanced Marketing module in the bachelor’s programme.
It’s a unique opportunity for our students to put into practice the knowledge and skills acquired during their different modules and to gain a hands-on experience on a sports project. Our students were given an insight into event management, marketing and social media management while also helping in the press and VIP departments.
Photo: © Serge Waldbillig
Featured Image: Sebastian Merten, Research Assistant, and International Sport Management students